4D Program
In 12 weeks, your team makes the decisions only you make today.
For business owners whose companies sell services or products and who are in the middle of everything today. First we understand the people, then we design the technology and finally we train the team. Four phases, each with a visible milestone. Archetypes are a working tool, not a psychological test.
Tell me about your case in one minute. I read it and reply within 2 business days.
Four phases, one milestone each
- 1Weeks 1 to 2
Discover
- Goal
- Understand who is who in your company.
- Milestone
- Your company's archetype map, finished.
- You keep
- Your archetype as a business owner
- The archetype of each key team member
- Your clients' archetypes
- 2Weeks 3 to 4
Define
- Goal
- Decide what kind of business owner you want to be.
- Milestone
- Your role and the decisions you stop making, in writing.
- You keep
- Your role, defined
- Decision map: which ones move to the team and with what criteria
- The company's core message
- 3Weeks 5 to 8
Digitize
- Goal
- Your judgment lives in systems, not only in your head.
- Milestone
- Your digitization plan approved, with priorities and budget.
- You keep
- Digitization plan: what to automate, in what order and with which tools
- Written decision criteria, ready to load into any tool
- An implementation quote, if you want us to do it
- 4Weeks 9 to 12
Delegate
- Goal
- Your team decides without you.
- Milestone
- Decisions you make today, made by your team.
- You keep
- Training in communication and reading situations
- Decision-making training
- A plan to sustain it after the program
What's included
- 12 one-on-one sessions with me, one a week, 60 minutes each.
- 4 group sessions with your key team, 90 minutes each, one per phase.
- WhatsApp replies within one business day, Monday to Friday, for the 12 weeks.
- Each phase's deliverables: archetype map, decision map, written criteria, digitalization plan and a plan to keep it going.
- Everything we build is yours, whether or not you keep working with me.
What's not included
- Implementing the digitalization plan. If you want, Modo Like does it with a separate budget.
- Licenses for the tools you choose: you pay for them directly.
- Extra sessions with the team or with people outside the key team.
- Evaluating people or weighing in on layoffs.
- Hiring or firing people for you.
- Accounting, taxes or legal matters.
- Running your marketing, social media or ads.
- Running the business for you. The goal is for your team to decide, not me.
It's for you if
- You own an established company that sells services or products, with a team of up to 50 people.
- Important decisions get stuck with you: sales, pricing, approvals, difficult clients.
- You already added staff or tools and everything went back through you.
- You're willing to let go of decisions and give it time for 12 weeks.
It's not for you if
- You work alone or aren't selling yet.
- You want someone to do everything without getting involved.
- You aren't willing to let your team decide, even with your criteria in writing.
- What you need today is more clients or more sales. That's not this program.
- You have a cash emergency to solve this week.
How we start
- 01You take the 2-minute test and see where your company depends on you the most. It's optional.
- 02You apply in one minute: your business, your team and which decisions only you make today.
- 03I read your case and reply in writing within 2 business days. I suggest a call only when needed.
- 04If it's a fit, we start with the 4D Diagnosis: 90 minutes and a written report within 5 business days. It costs US$750 and is fully credited if you continue within 30 days.
- 05With the report in hand, you decide. If you continue, we start week 1 of the program.
Why I do this
Before advertising I worked at Argentina's national ID registry. Then I wrote a city hall's communication with its residents and, as a volunteer, joined a campaign. Knocking on doors every Saturday, from dirt-road neighborhoods to gated ones, taught me to listen.
In 2020, with my last paycheck, I bought a camera and founded an agency with a friend. We started with a roofing installer and went from about 5 accounts to more than 30.
In 2023 I moved to the United States and started from scratch. Today I work with owners of service and product companies in Latin America and the U.S. with an advertiser's eye: how each person in your company decides and how you tell what makes it different.
Frequently asked questions
Who is the 4D Program for?
Owners of companies that sell services or products, with a team who make every important decision today: they sell, solve and approve. If you work alone or aren't selling yet, it isn't for you today: start with the free test and book.
How much does it cost?
US$6,000 for teams of up to 15 people and US$8,500 for 16 to 50, in 3 monthly installments or with a 5% discount if you pay upfront. With more than 50 people, we tailor it. If you start with the 4D Diagnosis (US$750), it's fully credited if you continue within 30 days. Paid in US dollars.
Do we need a call before starting?
No. You apply, I read your case and reply within 2 business days with my assessment and the next step. I only suggest a call when the case needs one. If you have already decided, you can book the 4D Diagnosis directly.
What do I have after a month?
In week 4: your company's archetype map (you, your team and your clients) and, in writing, your role and the decisions that move to your team. Archetypes are a working tool, not a psychological test.
What if it doesn't work?
If you did each week's tasks and at the end of the 12 weeks you don't have your written criteria manual, we keep working at no cost until you do. The guarantee covers delivery, not revenue: that also depends on your team and your market.
How much time does it take each week?
One 60-minute one-on-one session with me each week, plus that week's tasks, which take 1 to 2 hours. Your key team joins 4 group sessions of 90 minutes, one per phase. Between sessions I reply on WhatsApp within one business day.
Do you work with my industry?
I work with companies that sell services or products: professional firms, clinics, consultancies, agencies, real estate, distributors, retailers and family businesses. If your company depends on you deciding everything, the method applies.
How is this different from a process consultancy?
Process consultancies organize tasks, meetings and org charts. 4D starts earlier: it writes down how you decide, what you look at and where your limit is, and only then moves it into systems and people. And it's run by an advertiser: besides who decides what, we work on how your team explains why clients should choose you.
Do you guarantee I'll make more money?
No. Nobody serious can guarantee revenue without knowing your market. What I do guarantee are each phase's deliverables and that, by the end, fewer decisions go through you. If that frees your time to sell or think, the growth is yours.
Can I start with something smaller?
Yes. The 4D Diagnosis is a 90-minute session with a written report, US$750. If you join the program within 30 days, it is fully credited.
Can we work in English or Spanish?
Yes. The program and the diagnosis can be in English or Spanish.
What is the 4D Diagnosis cancellation policy?
Cancel more than 48 hours ahead for a full refund or a new date. Between 48 and 24 hours ahead, you can reschedule once at no cost. With less than 24 hours' notice, the session counts as held.
Tell me about your case in one minute. I read it and reply within 2 business days.